Become A Celebrity

By Paul Hartunian

This site is dedicated to helping you become a celebrity as a performer or socialite. If you're looking to promote a business or product, go to www.PublicityForSmallBusinesses.com

A friend of mine does stand up comedy. He tells a story of the first time he walked into Vegas. He was awestruck. All around him was the glamor and glory of the rich and famous. These guys had all done their time. It must take years to reach a point where the average person walking down the street would know who you were when someone mentioned your first name.

Little did he know that less than 30 days later he would be one of those names. People walking down Main Street would all be asking about his show. Magazines would feature him on their covers. To an out of towner he would have all the status of Neil Diamond or David Copperfield.

And it would all happen because sharp Vegas promoters would put together a package designed to make him an instant celebrity. They had mastered the "insider secrets". And rightfully so. That's what they did for a living. They regularly found unknowns and quickly converted them into stars.

That's what this web site is all about. It's about understanding what it takes to become a celebrity and how to go about doing it.

The best place to begin is by defining what it means to be a celebrity.

No, we aren't interested in vague terms like "being famous". We want to truly define what it means in each person's mind when you say someone is famous.

If I told you John Anderson was appearing this next weekend at the corner bar, would you think he's famous? Probably not. You don't recognize the name, and you realize people that do anything at the corner bar couldn't possibly be too big a deal. Suppose I told you John Anderson was appearing at the Civic Coliseum. Would that make him famous? At least partly so. Not too many unknowns make it to the Coliseum. If he's over there, he's probably worth finding out about. Now suppose you heard he was getting ready to appear in town and suddenly his name started showing up everywhere. Billboards, full-page newspaper ads, television commercials. Everywhere you turned you saw his name. Suddenly he looks like someone important.

Again, you assume that he must be famous if so much attention is being devoted to him. This is one of those little mind games that helps Vegas promoters do such a great job. Truth be told, the fact that a person's name appears all over town really only means they have a lot of money backing them up. More than one rich kid has sold a record or show that way. But that still doesn't take away from the fact that, at least in our minds, that makes them into a celebrity.

Most people out there are followers. They don't take the time to decide on their own what they do or don't consider "quality". If neighbors tell them a certain football team is the politically correct choice for anybody living in their hometown, now suddenly they start "loving" the team. If some girl tells them a certain kind of music is "cool" or "groovy" or "hot" or "right on" or "far out" (I think I caught most generations there), they figure out how to like it. Heck, if bobbing his head and becoming a fame of the "Purple Jumbo's" will get him a date, he's more than willing to play the game. Of course the girl probably started listening to them because she heard some guy she liked thought they were the in thing.

Most people assume fame is the appreciation of quality. Nothing could be farther from the truth.

The world is full of top quality singers and musicians who never made it to their first paid gig. Tiny Tim, on the other hand, made it famous because he couldn't sing. Most Heavy Metal and Punk groups couldn't carry a tune if they had to, but they somehow manage to do it to the tune of millions per show. Kenny Rogers is a so-so singer with a voice most vocal instructors would flunk out of school, but a character and persona that makes everything he says and does sound like quality.

That's not to say that quality isn't important. If you have the ability to pull it off when the spotlight starts shining on you, it certainly won't hurt. Which introduces one last variable we should consider before offering the working formula for achieving fame.

If you follow the formula we offer you at the end of this page, you will become famous. People will start recognizing your name. And they'll know, beyond a doubt, what you do. That may or may not be a good thing.

Tiny Tim made it big, and made millions doing it. But his "fame" only lasted until the novelty wore off.

The "famous" bands that play whatever this generation thinks is "in" will strike their claim to fame, but usually only as long as they ride the "fad" bandwagon.

The only "famous" people who manage to hang in there for any appreciable amount of time are the people who offer quality. Kenny Rogers will probably be around for many generations because his easy-going style and persona keeps us captivated.

Neil Diamond has sold out every show he's done for the past 10 years because he knows how to work an audience. They offer quality that allows individuals to continue to follow, regardless of what the crowd feels like doing.

But that still leaves us looking for a formula to create the initial "fame". How do we get a person noticed? It doesn't happen because some promoter somewhere says they do a great show. And it doesn't happen because the person took the time to make the show great.

The only real variable in establishing fame is the ability to sway public opinion.

Somehow you need to make each individual person feel they're the only person in town that doesn't realize this is the show to catch.

Doug Henning, the long-haired magician who came just before David Copperfield started his career as a magician on a Broadway Musical called "The Magic Man". The promoters of that show understood the importance of getting public opinion on their side. To do that, they hired a crew of 40 or so actors to help with their efforts.

Young 20-something type couples were told to start walking through the business district riding up and down elevators in office buildings and hotels. As they went up and down in the elevators, they were supposed to talk about the show. The gal would tell the guy how much she enjoyed that show last night and they'd get busy talking about it as the other passengers in the elevator listened in.

Wall Street Tycoon types would ride around town during rush hour, when the business commuters were on their way to and from work on the subways and start talking to each other about how incredible the show was. And without too much more effort, the show did great…at least until the momentum wore down.

The Parisian Chamber of Commerce understands this concept. They actually have a group of paid city employees dedicated to promoting Paris as the "City of Love". And they do it by making public displays of affection into an art form. Couples are actually hired to sit around in parks and make out. Old retirees walk down Main Street holding hands. They even have special "agents" that radio in and have couples delivered to areas where the energy level seems to fall short of "loving". It's a tough job, but, heck, the world could use a bit more love, couldn't it?

So how do you become a celebrity? What does it take to make you a household name? We discuss the actual method for getting there in quite some detail in my complete, do-it-yourself publicity kit which is available at: www.MillionDollarPublicity.com It contains everything you'll ever need to easily put together your own exciting, powerful, profitable publicity campaigns.

In a nutshell, the easiest way to become a celebrity is to get the real "authorities" on what is and isn't good say that you are good.

Having people riding elevators or talking about you on the bus might get you a bit of attention from a small handful of people, but ultimately the only real authorities on what is or isn't worth finding out about is the media - the reporters, the editors, the talk show hosts. And you'll reach many more people in a lot shorter amount of time if you learn the art of getting publicity on talk shows and in newspaper articles.

It's a process that involves sending out press releases, watching the news, finding ways to make your story newsworthy and getting enough people to hear about you quickly enough to establish you as the person everybody must be talking about. It's the process used by the Vegas promoters and everyone else who knows the power of publicity.

It begins by coming up with a powerful headline and a one page press release that newspaper editors and talk show program managers will be interested in reading (you can find the details on how that's done at www.PressReleasesMadeEasy.com) You then need to find a powerful list of contacts to send it to (you can find a great strategy report that tells you where to find contact information for tens of thousands of reporters at www.HotMediaContacts.com). Finally you need to master the art of remaining in the news. It's a pathway that can get you literally millions of dollars worth of free publicity and make you into a celebrity, the only way it can really be done.

Want to learn more about how publicity can help you? Click on the links on the left side of this page.

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